Advertising can be expensive. Heck, marketing, in general, is something that can be very expensive. If you are not used to paying for marketing or you don’t know exactly how to market your business, that’s okay, there are lots of different ways to do it for free. Social media has taken over the world and it is by far the easiest way to start to market your company and to appeal to the new generations.
1. Run a Facebook sweepstakes
Have you ever thought about hosting a giveaway? Maybe trying to boost up your likes by giving away a product of yours? This is a great way to engage with your clients and also it is free or at very minimal cost. If you are a makeup company, every girl will be dying to win a free lip gloss. Try it, it won’t cost a penny!
2. Implement a referral process
This is huge, if you don’t already have a referral process, you should start one. It will take off and you’ll constantly have your current customers refer you to their friends and colleagues. Starting to implement this does not cost you much, maybe a discount for the person that referred you and a discount for the new customer. That’s it! Cheap and effective.
3. Don’t spread yourself too thin
One piece of advice that I have for you when it comes to advertising is not to spread yourself too thin. While you might think that you can do everything yourself, you’ve got to make sure that you delegate a bit of the workload. Advertising is hard! Keep that in mind.
Now that you know what to do when it comes to advertising, what are some of the other tips that you have? Let us know in the comments!