Business , , , , , 0 Comments

How much would you love justification—and thus full vindication—for your lazy habits? According to a study put together at Florida Gulf Coast University, you may finally have it. The results are “robust,” to quote the enthusiastic researchers behind the study, which used the classic “need for cognition” questionnaire that’s been around for three decades, at

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Online Marketing Strategies , , , , , 0 Comments

One of the most prevailing myths about social media, as it pertains to business, is that you can’t check your return of investment on your social media. As a matter of fact, that’s patently untrue. It’s actually quite easy to measure your ROI all on your own. Doing so is potentially lucrative, provided that you’re

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